Helping brands connect through thoughtful, functional, & creative design.

Design- LED
Detail-DRIVEN

Branding

Packaging Design

Illustrations

Helping brands connect through thoughtful, functional, & creative design.

Design- LED
Detail-DRIVEN

Branding

Packaging Design

Illustrations

Helping brands connect through thoughtful, functional, & creative design.

Design- LED
Detail-DRIVEN

Branding

Packaging Design

Illustrations

Helping brands connect through thoughtful, functional, & creative design.

Design- LED
Detail-DRIVEN

Branding

Packaging Design

Illustrations

Helping brands connect through thoughtful, functional, & creative design.

Design- LED
Detail-DRIVEN

Let's Connect

Branding

Packaging Design

Illustrations

Design that starts with clarity, not trends.

Positioning

Concept to Completion

Creative Direction

Packaging

Illustration

Brand Design

At Kritti Design Studio, great design begins long before the first sketch. Brands are supported through positioning, strategy, and thoughtful design across identity, packaging, illustration, and visual systems.

As a one-stop creative studio, the focus is on building cohesive design foundations and clear handovers that are easy to use and grow with over time.

Featured Work

Some handpicked important work done.

Sweet Karam Coffee

Packaging | Illustration

A cohesive visual update across 14 sweet boxes, designed to feel warm, familiar, and shelf-ready.

Chompz

Illustration

Designed a packaging system for Chompz balancing trust and playfulness in a loud market.

Punyami

Branding | Packaging

Shaped a new cookware brand into a bold yet clear and clean personality.

Utsah Gifting

Packaging | Illustration

Designed a set of three Diwali gifting box SKUs for Utsah, tailored for corporate gifting.

View All

So, who is behind Kritti Design?

In FMCG, the real challenge with design has rarely been making something look good. It has been building a logo, packaging, or any brand asset that truly represents the brand, connects with its audience, and stands apart instead of blending in, something I have seen brands struggle with again and again.

That is why I, Khyati, started Kritti Design Studio, to build design systems that genuinely help brands, not just individual pieces that look good on their own.

Every project begins with understanding a brand's purpose, positioning, and audience, so everything we create works together as one system. I have applied this across FMCG and D2C brands, building design that holds together and helps them stand out for the right reasons.

That is why I, Khyati, started Kritti Design Studio, to build design systems that genuinely help brands, not just individual pieces that look good on their own.

Design Services

Made to support your brand, wherever you are right now.

Branding

Brand assets built on clarity and intention.
From visual foundations to everyday brand collaterals, the focus is on creating cohesive systems that stay consistent across platforms and grow with the brand.

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Packaging

Packaging designed to stand out while staying true to the brand.
Each design balances function, storytelling, and shelf presence, creating packaging that feels considered and memorable.

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Illustration

Illustrations that brings warmth, personality, and character to brands.
Used across social, packaging, and brand touchpoints to tell stories and create stronger emotional connections.

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Kind words from Clients

I had the privilege of working closely with Khyati , and I cannot recommend her highly enough. She is a powerhouse of creativity, passion, and determination, bringing energy and enthusiasm to every project.

Her illustration skills are truly remarkable, and she has a unique ability to transform ideas into visually stunning designs that captivate audiences.

What sets Khyati apart is her unwavering ambition and thirst for growth. She is always seeking opportunities to refine their skills, learn new techniques, and push the boundaries. Her commitment to excellence is inspiring.

Whether collaborating on a team or managing independent projects, Khyati is a reliable and innovative professional who delivers beyond expectations. If you're looking for a talented graphic designer with a passion for creating exceptional visual experiences, she is the person to connect with.

It has been a pleasure to witness Khyati's journey, and I am excited to see all the incredible things she will achieve in the future!
Nalini Parthiban
CEO, Founder of Sweet Karam Coffee
Khyati is an immensely talented artist and illustrator. I commissioned her to illustrate my upcoming children's story book, and she has done a great job.

She is professional, disciplined, authentic, and skilled at her work. I was impressed by her verbal and written communication skills, and she kept me updated every step of the way.

This project was a collaborative effort, and she did not hesitate from putting forward her views and creative inputs. It helped that we both were aligned on the project's vision from the start, and I could see her interest and passion translate through the designs.

I look forward to working with Khyati again, and highly recommend her to others.
Sneha Bhat
Writer & Editor
Had such a great experience working with Khyati on our Diwali Gifting design. She’s genuinely one of the most creative people I’ve worked with — always open to ideas, never dismissive, and constantly finding ways to make things better.

What I really appreciate is how patient she is through the entire process and still manages to deliver everything super fast. Working with her was fun, easy, and honestly, just refreshing. Can’t wait to team up again on future projects!
Atishaya Kasliwal
Founder, Utsah
Khyati has been a reliable, consistent collaborator to work with, as she takes on illustration projects for the Good Food Movement on a freelance basis. She has sportingly worked on artworks that needed to be submitted with a quick turnaround, as well as more complex projects that required multiple rounds of feedback. I have been able to turn to Khyati for artworks about sombre subjects like floods and drought, as well as more positive ones like forest bathing and gardening—this showcases the range of her creativity.
Neerja Deodhar
Independent journalist and editor
Working with Khyati is one of those things I look forward to every week.
Seeing a call with her on my agenda actually makes me excited for the day!

Over the last 5 months, we’ve collaborated on packaging, comics, and illustrated videos. While her design perspective is amazing (truly), what keeps me going back to working with her goes far beyond that.

1. Her communication is incredibly clear and upfront (which is rare), which means I’ve never once felt anxious or in the dark about what’s happening or how things will move forward 2. She’s proactively involved in ideation beyond the brief, simply because she cares about making the work better 3. The ice-breaking energy she brings into every call makes the entire process so easy going that I never get the jitters

If you’re looking for a design collaborator for illustrations, merch, animation or branding I would highly recommend checking out her work.

She delivers great design without giving you anxiety!
Divya Agarwal
Founder of Chompz

I had the privilege of working closely with Khyati , and I cannot recommend her highly enough. She is a powerhouse of creativity, passion, and determination, bringing energy and enthusiasm to every project.

Her illustration skills are truly remarkable, and she has a unique ability to transform ideas into visually stunning designs that captivate audiences.

What sets Khyati apart is her unwavering ambition and thirst for growth. She is always seeking opportunities to refine their skills, learn new techniques, and push the boundaries. Her commitment to excellence is inspiring.

Whether collaborating on a team or managing independent projects, Khyati is a reliable and innovative professional who delivers beyond expectations. If you're looking for a talented graphic designer with a passion for creating exceptional visual experiences, she is the person to connect with.

It has been a pleasure to witness Khyati's journey, and I am excited to see all the incredible things she will achieve in the future!
Nalini Parthiban
CEO, Founder of Sweet Karam Coffee
Khyati is an immensely talented artist and illustrator. I commissioned her to illustrate my upcoming children's story book, and she has done a great job.

She is professional, disciplined, authentic, and skilled at her work. I was impressed by her verbal and written communication skills, and she kept me updated every step of the way.

This project was a collaborative effort, and she did not hesitate from putting forward her views and creative inputs. It helped that we both were aligned on the project's vision from the start, and I could see her interest and passion translate through the designs.

I look forward to working with Khyati again, and highly recommend her to others.
Sneha Bhat
Writer & Editor
Had such a great experience working with Khyati on our Diwali Gifting design. She’s genuinely one of the most creative people I’ve worked with — always open to ideas, never dismissive, and constantly finding ways to make things better.

What I really appreciate is how patient she is through the entire process and still manages to deliver everything super fast. Working with her was fun, easy, and honestly, just refreshing. Can’t wait to team up again on future projects!
Atishaya Kasliwal
Founder, Utsah
Khyati has been a reliable, consistent collaborator to work with, as she takes on illustration projects for the Good Food Movement on a freelance basis. She has sportingly worked on artworks that needed to be submitted with a quick turnaround, as well as more complex projects that required multiple rounds of feedback. I have been able to turn to Khyati for artworks about sombre subjects like floods and drought, as well as more positive ones like forest bathing and gardening—this showcases the range of her creativity.
Neerja Deodhar
Independent journalist and editor
Working with Khyati is one of those things I look forward to every week.
Seeing a call with her on my agenda actually makes me excited for the day!

Over the last 5 months, we’ve collaborated on packaging, comics, and illustrated videos. While her design perspective is amazing (truly), what keeps me going back to working with her goes far beyond that.

1. Her communication is incredibly clear and upfront (which is rare), which means I’ve never once felt anxious or in the dark about what’s happening or how things will move forward 2. She’s proactively involved in ideation beyond the brief, simply because she cares about making the work better 3. The ice-breaking energy she brings into every call makes the entire process so easy going that I never get the jitters

If you’re looking for a design collaborator for illustrations, merch, animation or branding I would highly recommend checking out her work.

She delivers great design without giving you anxiety!
Divya Agarwal
Founder of Chompz

Kind words from Clients

I had the privilege of working closely with Khyati , and I cannot recommend her highly enough. She is a powerhouse of creativity, passion, and determination, bringing energy and enthusiasm to every project.

Her illustration skills are truly remarkable, and she has a unique ability to transform ideas into visually stunning designs that captivate audiences.

What sets Khyati apart is her unwavering ambition and thirst for growth. She is always seeking opportunities to refine their skills, learn new techniques, and push the boundaries. Her commitment to excellence is inspiring.

Whether collaborating on a team or managing independent projects, Khyati is a reliable and innovative professional who delivers beyond expectations. If you're looking for a talented graphic designer with a passion for creating exceptional visual experiences, she is the person to connect with.

It has been a pleasure to witness Khyati's journey, and I am excited to see all the incredible things she will achieve in the future!
Nalini Parthiban
CEO, Founder of Sweet Karam Coffee
Working with Khyati is one of those things I look forward to every week.
Seeing a call with her on my agenda actually makes me excited for the day!

Over the last 5 months, we’ve collaborated on packaging, comics, and illustrated videos. While her design perspective is amazing (truly), what keeps me going back to working with her goes far beyond that.

1. Her communication is incredibly clear and upfront (which is rare), which means I’ve never once felt anxious or in the dark about what’s happening or how things will move forward 2. She’s proactively involved in ideation beyond the brief, simply because she cares about making the work better 3. The ice-breaking energy she brings into every call makes the entire process so easy going that I never get the jitters

If you’re looking for a design collaborator for illustrations, merch, animation or branding I would highly recommend checking out her work.

She delivers great design without giving you anxiety!

Divya Agarwal
Founder of Chompz
Had such a great experience working with Khyati on our Diwali Gifting design. She’s genuinely one of the most creative people I’ve worked with — always open to ideas, never dismissive, and constantly finding ways to make things better.

What I really appreciate is how patient she is through the entire process and still manages to deliver everything super fast. Working with her was fun, easy, and honestly, just refreshing. Can’t wait to team up again on future projects!
Atishaya Kasliwal
Founder, Utsah
Khyati has been a reliable, consistent collaborator to work with, as she takes on illustration projects for the Good Food Movement on a freelance basis. She has sportingly worked on artworks that needed to be submitted with a quick turnaround, as well as more complex projects that required multiple rounds of feedback. I have been able to turn to Khyati for artworks about sombre subjects like floods and drought, as well as more positive ones like forest bathing and gardening—this showcases the range of her creativity.
Neerja Deodhar
Independent journalist and editor
Khyati is an immensely talented artist and illustrator. I commissioned her to illustrate my upcoming children's story book, and she has done a great job.

She is professional, disciplined, authentic, and skilled at her work. I was impressed by her verbal and written communication skills, and she kept me updated every step of the way.

This project was a collaborative effort, and she did not hesitate from putting forward her views and creative inputs. It helped that we both were aligned on the project's vision from the start, and I could see her interest and passion translate through the designs.

I look forward to working with Khyati again, and highly recommend her to others.
Sneha Bhat
Writer & Editor

Kind words from Clients

I had the privilege of working closely with Khyati , and I cannot recommend her highly enough. She is a powerhouse of creativity, passion, and determination, bringing energy and enthusiasm to every project.

Her illustration skills are truly remarkable, and she has a unique ability to transform ideas into visually stunning designs that captivate audiences.

What sets Khyati apart is her unwavering ambition and thirst for growth. She is always seeking opportunities to refine their skills, learn new techniques, and push the boundaries. Her commitment to excellence is inspiring.

Whether collaborating on a team or managing independent projects, Khyati is a reliable and innovative professional who delivers beyond expectations. If you're looking for a talented graphic designer with a passion for creating exceptional visual experiences, she is the person to connect with.

It has been a pleasure to witness Khyati's journey, and I am excited to see all the incredible things she will achieve in the future!
Nalini Parthiban
CEO, Founder of Sweet Karam Coffee
Working with Khyati is one of those things I look forward to every week.
Seeing a call with her on my agenda actually makes me excited for the day!

Over the last 5 months, we’ve collaborated on packaging, comics, and illustrated videos. While her design perspective is amazing (truly), what keeps me going back to working with her goes far beyond that.

1. Her communication is incredibly clear and upfront (which is rare), which means I’ve never once felt anxious or in the dark about what’s happening or how things will move forward 2. She’s proactively involved in ideation beyond the brief, simply because she cares about making the work better 3. The ice-breaking energy she brings into every call makes the entire process so easy going that I never get the jitters

If you’re looking for a design collaborator for illustrations, merch, animation or branding I would highly recommend checking out her work.

She delivers great design without giving you anxiety!

Divya Agarwal
Founder of Chompz
Had such a great experience working with Khyati on our Diwali Gifting design. She’s genuinely one of the most creative people I’ve worked with — always open to ideas, never dismissive, and constantly finding ways to make things better.

What I really appreciate is how patient she is through the entire process and still manages to deliver everything super fast. Working with her was fun, easy, and honestly, just refreshing. Can’t wait to team up again on future projects!
Atishaya Kasliwal
Founder, Utsah
Khyati has been a reliable, consistent collaborator to work with, as she takes on illustration projects for the Good Food Movement on a freelance basis. She has sportingly worked on artworks that needed to be submitted with a quick turnaround, as well as more complex projects that required multiple rounds of feedback. I have been able to turn to Khyati for artworks about sombre subjects like floods and drought, as well as more positive ones like forest bathing and gardening—this showcases the range of her creativity.
Neerja Deodhar
Independent journalist and editor
Khyati is an immensely talented artist and illustrator. I commissioned her to illustrate my upcoming children's story book, and she has done a great job.

She is professional, disciplined, authentic, and skilled at her work. I was impressed by her verbal and written communication skills, and she kept me updated every step of the way.

This project was a collaborative effort, and she did not hesitate from putting forward her views and creative inputs. It helped that we both were aligned on the project's vision from the start, and I could see her interest and passion translate through the designs.

I look forward to working with Khyati again, and highly recommend her to others.
Sneha Bhat
Writer & Editor

I had the privilege of working closely with Khyati , and I cannot recommend her highly enough. She is a powerhouse of creativity, passion, and determination, bringing energy and enthusiasm to every project.

Her illustration skills are truly remarkable, and she has a unique ability to transform ideas into visually stunning designs that captivate audiences.

What sets Khyati apart is her unwavering ambition and thirst for growth. She is always seeking opportunities to refine their skills, learn new techniques, and push the boundaries. Her commitment to excellence is inspiring.

Whether collaborating on a team or managing independent projects, Khyati is a reliable and innovative professional who delivers beyond expectations. If you're looking for a talented graphic designer with a passion for creating exceptional visual experiences, she is the person to connect with.

It has been a pleasure to witness Khyati's journey, and I am excited to see all the incredible things she will achieve in the future!
Nalini Parthiban
CEO, Founder of Sweet Karam Coffee
Working with Khyati is one of those things I look forward to every week.
Seeing a call with her on my agenda actually makes me excited for the day!

Over the last 5 months, we’ve collaborated on packaging, comics, and illustrated videos. While her design perspective is amazing (truly), what keeps me going back to working with her goes far beyond that.

1. Her communication is incredibly clear and upfront (which is rare), which means I’ve never once felt anxious or in the dark about what’s happening or how things will move forward 2. She’s proactively involved in ideation beyond the brief, simply because she cares about making the work better 3. The ice-breaking energy she brings into every call makes the entire process so easy going that I never get the jitters

If you’re looking for a design collaborator for illustrations, merch, animation or branding I would highly recommend checking out her work.

She delivers great design without giving you anxiety!

Divya Agarwal
Founder of Chompz
Had such a great experience working with Khyati on our Diwali Gifting design. She’s genuinely one of the most creative people I’ve worked with — always open to ideas, never dismissive, and constantly finding ways to make things better.

What I really appreciate is how patient she is through the entire process and still manages to deliver everything super fast. Working with her was fun, easy, and honestly, just refreshing. Can’t wait to team up again on future projects!
Atishaya Kasliwal
Founder, Utsah
Khyati has been a reliable, consistent collaborator to work with, as she takes on illustration projects for the Good Food Movement on a freelance basis. She has sportingly worked on artworks that needed to be submitted with a quick turnaround, as well as more complex projects that required multiple rounds of feedback. I have been able to turn to Khyati for artworks about sombre subjects like floods and drought, as well as more positive ones like forest bathing and gardening—this showcases the range of her creativity.
Neerja Deodhar
Independent journalist and editor
Khyati is an immensely talented artist and illustrator. I commissioned her to illustrate my upcoming children's story book, and she has done a great job.

She is professional, disciplined, authentic, and skilled at her work. I was impressed by her verbal and written communication skills, and she kept me updated every step of the way.

This project was a collaborative effort, and she did not hesitate from putting forward her views and creative inputs. It helped that we both were aligned on the project's vision from the start, and I could see her interest and passion translate through the designs.

I look forward to working with Khyati again, and highly recommend her to others.
Sneha Bhat
Writer & Editor